In 2010 Instagram started as a modest project that allowed users to share pictures with their followers but has grown both in size and popularity ever since. Now, Instagram is more than a platform for people to upload photographs. It becomes a hub for influencers and marketers to construct their careers upon with unique features of the platform. In that situation, stories, and especially their impressions gain importance. You may wonder “What are impressions on Instagram Story?”
Let’s get information about this feature and its engagement metrics.
What are Impressions on Instagram Story – The Terminology
Instagram is arguably the most popular social media platform ever, with millions of people sharing reels, stories, and posts on their profiles every day. Instagram’s community has grown in size over the years, and the expectations of the community followed suit. The platform is no longer just an app that facilitates the publishing of pictures, but it’s also an income channel for many.
On that account, being able to follow the metrics of a shared post or story becomes an essential step in having a smooth and fruitful social media experience. Before we examine closely what are impressions on Instagram Story, let’s investigate the terminology regarding Instagram post metrics.
1. Instagram Reach
Instagram reach refers to the number of unique users who have seen a certain post on the platform. This metric does not take the second or third view of a post by an individual into account. In other words, Instagram reach indicates the number of users who have been served a certain post.
2. Instagram Impressions
Being the focal point of the article, Instagram impressions are arguably the most important metrics that are readily available to users. Impressions indicate how many views a certain post or story has. Unlike reach, impressions take any and all views into account and therefore give a more comprehensive idea about how well the post is doing on the platform.
3. Instagram Engagement Rate and Saved Posts
The last terminology before moving on to a detailed review of Instagram impressions is the engagement rate. The engagement rate refers to how many interactions a post has per individual view. This metric is the most significant for social media marketers; as this is the most successful and valid way of following the success of an online marketing campaign.
Similarly, saved posts refer to the number of people who saved a post for further views. This value is also significant for social media marketing teams who want their content to pass the test of time.
Instagram Story Impressions: A Way to Keep Track of Stories
As can be seen above, there are certain metrics to successfully keep track of how well a certain post or story is doing on the platform. These metrics give critical ideas to marketing teams, influencers, and people with large amounts of followers. If you want to increase your impressions, check Views4You to find the ways.
So, what are impressions on Instagram story and how can you interpret these metrics to have a better understanding of the success of your story?
1. Taps Backward
This value indicates how many people tapped back to view your story for a second time. Having a high number of “taps backward” may mean different things. It could mean that your story was engaging and urged the viewers to view your content for a second time. This is preferable for social media marketers.
On the other hand, having a high number of taps backward could also indicate the presence of excessive content in a single story. People can tap backward to have enough time to finish reading the written material. In that case, influencers and marketing teams should keep a close eye on the length of the content in their stories.
2. Taps Forward
Taps forward refers to the number of people who clicked forward to see the next story on their feed. This can be classified among the “unwanted” impressions; as having a high taps forward number could mean people losing interest in your story, especially if you uploaded multiple stories simultaneously.
In that case, users should tailor their story content to the attention span and interests of their followers, and try to make their stories more engaging to viewers.
3. Exits
Exits refer to the number of people completely closing a certain story without viewing the next stories in line and are generally considered an alarming rate for marketing teams. This metric means that the viewer has lost their interest in your story entirely, and will not be viewing your next stories.
Having a high number of “exits” can be linked to numerous reasons such as uploading videos that are too long and not using engaging music and sounds.
4. Replies
Replies are arguably the most preferred metric for online marketers, as it refers to the number of people responding to a certain story after viewing it. This metric is especially critical for small businesses that make sales on the platform.
F.A.Q.
1. Are Story Impressions Important Only for Marketers?
No. Story impressions are significant metrics for anyone who wants to increase their visibility on social media. Having a good understanding of the interactions of your stories may help on that account, regardless of whether you are a marketer or a standard Instagram user.
2. How Can I Increase The Views of My Stories?
This highly depends on what type of content you create for your audience. Regardless of your follower profile and the genre of your content, understanding story impressions is an essential step in enhancing your online presence, as you can plan your actions and decisions about your content based on the metrics you analyze.
