In this era of globalization, whether it is entertainment or business, they are not restricted to geographical boundaries. This credit definitely goes to technology. People can watch the best entertaining films and play famous video games in their local language. For your business growth in global markets, professional translation solutions help in engaging with overseas customers. We know that videos are a major part of a business branding and marketing strategy for foreign markets. Businesses invest in localized video subtitling services to increase the reach and accessibility of video to foreign audiences.
At present, companies can show their presence through digital channels, and people can view the information from any corner of the world. Reaching out to potential customers from around the world through digital platforms in the language that they understand is a challenging task. Here is where the role of translation services comes in.
Connecting with Wider Audience
Global companies that rely on video content for marketing purposes use localization techniques to mitigate communication barriers and to connect with a wider audience. Adding subtitles to your video makes the non-native speaker understand the entire content of the video. Moreover, you can convey your business message seamlessly to millions of viewers. If your objective is to expand business across borders and to reach people who speak different languages, then video subtitling services should be a part of your business strategy.
Subtitling is not just about the translation of video content, it is about conveying the message of the brand that resonates with the target market. Effective subtitling translation provides a local feel while targeting global markets.
When you add subtitles to your videos, it is like giving Google a hint about what is in the video. When people search for terms that are in your subtitles, they can easily find your videos. So, even if you don’t have those words in your video’s description, subtitles can still help increase your video’s search engine visibility.
It is corporate social responsibility for global companies to cater to those who are disabled, like hearing-impaired individuals. Subtitles and captions allow people with disabilities to access your video content and comprehend it.
Engaging Customers
In the presence of too many digital platforms, capturing the attention of customers is very challenging. One of the best ways to increase customer engagement is through localized subtitling. Subtitling makes viewers engaged in the videos by making the content understandable.
By adding various subtitles to your presentations and videos, you can make people understand and appreciate the content. When people do so, they become loyal and spread positive word-of-mouth, leading to the growth of the business. Global film production houses are hugely investing in film subtitling services to increase their viewership worldwide and earn high revenue.
Boosting Video Views with Captions
Facebook says that putting captions on videos can make people watch them for longer by 12%. People like watching videos on social media like Facebook, Instagram, and LinkedIn. Many people don’t turn on the sound while watching the videos. So, the best videos on these apps don’t need sound. Businesses should add captions and subtitles to their videos so more people can see and share them.
Better Understanding of Technical Terminology
If your business contains specific technical terminologies, brand names, and industry jargon, then it becomes very difficult for the viewers to understand and interpret them. In such cases, you need to add subtitles to give clarity to the content. Subtitles give identification to the information by reproducing visual and audio stimuli. Moreover, subtitling can enhance the time that people spend on your site. It has been observed that people watch videos with subtitles for a longer time than videos without them. It enhances the engagement of the viewers and results in high conversion rates.
Brand Consistency and Recognition
In this era of cutthroat competition, brand consistency is important in attaining success. Uniformity of brands across all digital platforms ensures that potential customers can recognize your brand regardless of location and language. Subtitles in multiple languages can keep their brand voice consistent in all regions. Moreover, they make sure the main intent is not lost in translation.
This strengthens the brand’s reputation and makes it more well-known worldwide. When companies add subtitles in people’s native language, it shows that they care about their customers and respect their culture. This makes people trust the company more and want to buy from them.
Wrapping Up
Adding subtitles and translating them into the customer’s native language can help connect with a wider audience, engage customers, and enhance the views and captions of the videos. Furthermore, it helps in understanding the technical jargon used in the video and helps to keep the brand voice consistent and recognized. You can convey your message effectively through video localizations and accelerate your brand growth in foreign markets.
